WPRX 1120 AM “La Puertorriqueñisima” was founded to fulfill the immediate needs of the Hispanic Community in the Connecticut area. Our signal reaches more than 300,000 Hispanics in Connecticut and Massachusetts.
Today “La Puertorriqueñisima” is Connecticut’s best Spanish Radio Station for music, news, and community oriented programs. Our Non-Directional signal reaches the largest Hispanic Communities of the state of Connecticut, 24Hrs. a Day.
Being the only Puerto Rican owned Radio Station in North America provides us with full insight of the cultural needs of the Puerto Rican/Latin communities which we serve, 95% of the Hispanic Community listens to radio and 90% of that obtains their news and entertainment from Spanish radio.
“La Puertorriqueñisima” also serves as a full service-marketing consultant, conduct focus group, interviews and media content analysis for firms new to the Hispanic market.
“La Puertorriqueñisima’s” unique format has created a large following throughout the state. Our on air personalities are young vibrant and considered by Radio experts to be the best. Our choice of music is a mixture of tropical music, Salsa, Merengue, Cumbia, Baladas and Reggaeton.
"La Puertorriqueñisima” is the only Spanish radio station capable of offering your company creative marketing opportunities for your business, regardless of its size, through sponsorship opportunities within our programming.
“La Puertorriqueñisima” is creating an aura of excitement unparalleled in Connecticut.
WPRX's 3 towers, added when the station changed to 1120 khz and went full time in the '90s.
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